Digital marketing is a booming industry offering various exciting job opportunities for aspirants. The industry caters to both beginners and experienced professionals and has jobs for those looking to transition into online marketing. SEO, email marketing, and content writing are a few avenues that beginners can explore. Those looking to kickstart their careers in this industry should carefully evaluate various job titles and review the roles and responsibilities involved to make an informed decision.
1. Email marketing
Beginners looking for a lucrative field in digital marketing can opt for email marketing specialization. This highly effective form of marketing has been popular for several years. Individuals working in email marketing must learn and practice specialized email marketing tools that let them generate and promote emails. These tools aim to target existing and potential consumers while ensuring they are not overwhelmed by a heavy volume of emails from the business. To be a successful email marketer, one needs to use their skills in analyzing, lead generating, lead nurturing, copywriting, planning, and strategizing. Additionally, email marketers need to take care of sending email newsletters, analyzing data for future optimization, taking care of email segmentation and management, creating campaigns, and improving campaigns with A/B testing.
2. SEO
SEO experts are some of the most highly paid employees in the domain of digital marketing. Given the increasing number of new websites getting launched daily, the job market for SEO experts is expected to widen further. When businesses aim to improve their ranking on the Search Engine Results Page (SERPs), they approach SEO experts. The role for beginners and experienced professionals entails researching the right keywords for the business. Their work also includes optimizing website content and building reliable links to the website that help improve its credibility and ranking. SEO experts also assist clients in producing high-quality content for the product or service they are marketing. One of the important requirements of this job is to stay updated with best SEO practices and be aware of the newest changes in the constantly changing algorithms.
3. Social media marketing
A social media marketer is responsible for the client’s social media accounts. They work on uploading new posts or content to the social handles and manage the responses received. Social media marketers generally have a keen eye for the kind of content that would generate more engagement for the business. Beginners in this role also need to make sure that they are tracking factors like the best time to post, the right tags to use, and the suitable kind of social media post for the type of content that is being created. Individuals who are starting in the digital marketing industry will be assigned to plan and run paid or organic ad campaigns, write and schedule social posts, and create social media graphics or other visual content for different platforms. They should also be well-versed with tools that allow them to analyze metrics, compile reports, and manage the social platforms for the business.
4. Content writing
Beginners venturing into content writing are entrusted with generating and managing written content. This creative role entails preparing content for emails, websites, blogs, and, at times, even social media platforms. Aside from writing, they must maintain a content calendar that outlines the type and topic and the writing copy for a specific project, which enables them to plan and deliver content for the business. They have to write content on the assigned keywords, create social media posts, and write ad copies and newsletters. Beginners are also expected to learn and develop collaborative and communication skills. These skills may come in handy when coordinating with graphics and products departments to come up with relevant posts, emails, and marketing campaigns. In addition, beginners in content writing are expected to have working knowledge and a basic understanding of SEO.
5. Online advertising
Also known as paid search specialists, digital marketing professionals focus on pay-per-click ad ideas and execution. They are responsible for creating and managing search engine ad strategies and campaigns. Beginners who are looking forward to working as an ad campaign specialist must develop and refine a few skills. They need to understand ad targeting and testing well to avoid targeting the wrong audience or spending excessively on a specific campaign. Their job responsibilities also include research, testing, keyword optimization, audience targeting, performance tracking, campaign management, ad copy generation, and bidding strategies. Different search engines may have their ad management platforms that digital marketing beginners will have to learn about before they start working as professionals.
6. Influencer marketing
Individuals pursuing influencer marketing need to be good at cultivating and maintaining relationships. They need to reach out to noteworthy influencers who can help promote a business’s products, services, and brands online. Strong communication, social media knowledge, and people skills are important for beginners looking to venture into this career. Key responsibilities of this job include managing influencer campaigns, identifying the right person to promote campaigns or a business’s products and services, negotiating fees, and strategically creating presentation decks for pitching.