Digital marketing allows brands to connect with their target audience through various forms of digital communication. These may include internet-based marketing channels like email, social media, web-based advertising, and other mediums like text and multimedia. Given how extensive digital marketing can be, those who want to pursue a career in this field can look into different specializations and courses. Knowing what these courses offer can help them make an informed decision.
Digital Marketing Specialization
The University of Illinois Urbana-Champaign has a beginner-level 7-course series on Coursera, which offers a free enrollment period and explores the latest digital marketing skills. The courses in this program include The Digital Marketing Revolution, Marketing in a Digital World, Digital Marketing Analytics in Theory, and Digital Marketing Analytics in Practice. Other courses in this series are Digital Media and Marketing Principles, Digital Marketing Capstone, and Digital Media and Marketing Strategies. The course takes about four months to complete, after which individuals can apply the skills on a real-life capstone project setup in partnership with Grainger.
Creating Brand Value
The Creating Brand Value course from Harvard Business School’s (HBS) Online teaches students how to create brands that maximize value for consumers and companies. The course will help individuals define a brand, leverage it as a competitive advantage, understand the roles brands play in consumers’ lives, and emphasize the significance of enduring brand communities. The course teaches how to manage brands over time to maximize value and create a strong positioning statement and resonant brand story. Creating Brand Value is a six-week long course that costs about $1,850 and requires individuals to be 18 years of age. English proficiency is also helpful for this intermediate-level course.
The Complete Digital Marketing Course – 12 Courses in 1
The course is available on Udemy for about $199.99 and includes 22.5 hours of on-demand video, 35 articles, and eight downloadable resources. Like most courses, this one also comes with a downloadable certificate of completion. Individuals can also access its content on mobile and TV. Some of the course contents include topics like market research, website development, email marketing, SEO, and Quora marketing. The course is suitable for all business types, including digital products, services, B2B, and physical products, and requires no experience level.
Social Media Marketing Intensive
The course is ideal for digital marketers who wish to sharpen their skills in social media. It is a fully live course, which means students can interact with the instructors. The Social Media Marketing Intensive course has four live sessions, each lasting approximately two and a half hours, i.e., a total learning time of ten. The course delves into social media and best-practice content strategies while saving time and money using budget and management applications to improve efficiency. Those who are interested can sign up for it for about $1,695.
Email Marketing Certification Course
HubSpot Academy’s course is a top choice for users interested in becoming email marketing experts. The course teaches everything there is to know about modern-day email marketing strategies that can help grow one’s business and career. For instance, one will learn to personalize and automate tasks for effective email campaigns, create compelling content, email copy, and design for increased audience attention and conversions. One will also learn to analyze email metrics and conduct A/B testing for data-driven decision-making. The course is free and does not require any prerequisites. It will take about four hours to complete the 12-lesson course, and offer a downloadable certificate upon successful completion.
Digital Marketing Nanodegree Program
This program includes courses such as Introduction to the Nanodegree Program, Marketing Fundamentals, Marketing Data, and Technology, a comprehensive course overview, and graduation procedures. It is a three-month course, requiring a commitment of ten hours per week for completion. The monthly subscription costs $249, and a four-month subscription costs just $846. Skills students will learn through the program include how to advertise on social media, create content calendars, use social media marketing platforms, and handle social media content. Other skills are associated with email marketing, digital advertising, and search engine optimization.
Masters (MSc) in Digital Marketing
Those with a bachelor’s degree in a business or marketing-related field and at least one to two years of experience are eligible for this MSc course from Brierley Price Prior (BPP) University, which costs about $11,850. This two-year program involves advanced courses that focus on digital communication strategies and planning, as well as various forms of marketing such as consumer, search, social media, e-commerce, email, and mobile marketing. BPP University also includes a free AI course.
Fundamentals of Digital Marketing
Individuals can excel in the basics of digital marketing by signing up for this beginner course from Google. There are 24 modules to explore, with several practical exercises and real-world examples to help students apply what they have learned in professional settings. The course includes ways to take a business online, tips to simplify how people find businesses on the web, and how to reach more people locally or on mobile. The series also teaches students how to influence more customers with advertising, track and measure web traffic, and sell products or services online. This course is free and has no prerequisites. Students will receive a verified certificate of participation if they pass the final exam.